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Beauty: Make-up with Benefits

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Make-up with skincare benefits is on the rise. The NPD Group Inc.’s new Makeup In Depth reports that the usage of make-up products among 18-64 year-old women is down five percentage points in 2010 compared to 2008. However, usage of make-up with skincare benefits has gone up. 86% (almost 9 in 10) of makeup users have used make-up with skincare benefits in the past year.

About six in ten women who use these products use them alongside skincare products that offer the same benefits and nearly two in five of these women are using these products in lieu of using skincare products with the same benefits. Moisturizing (54%) and SPF protection (51%) are the most cited skincare benefits in the make-up that these women used, followed by oil-free (32%), anti-aging (30%) and natural/mineral-based (27%). These stats reflect a growing desire to simplify beauty routines. More beauty brands are launching multi-tasking makeup like Smashbox’s hydrating and anti-aging Halo bronzer, Dr. Brandt’s Tinted UV SPF 30 and Stila’s One Step Foundation – an all-in-one, anti-aging primer, foundation, concealer and powder.

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