Nov 25, 2019 | By Carla Buzasi
Get more with a WGSN membership. Click for a demo.
It could be said that nail art is the new lipstick. A fun and cheap (ish) little pick me up mid-week, when you are nearing pay day and can’t quite afford the Topshop Unique silk jacket that you’ve had your eye on, but need a little something to give you a spring in your step.
Nail art is so hot right now, with styles ranging from refined and sophisticated art work with intricate and interesting details to Gigi Hadid’s Met Gala diamond nail art manicure at a staggering cost of $2000.
One of the reasons nail art is so huge right now is because it’s all about creativity, it’s a DIY project that will upgrade your whole look, and all you need to invest in is some on trend polishes, a nail brush and a steady hand- then you are good to go.
It also feeds into the larger retail and beauty trends of standing out from the crowd, with personality and personalisation being key trends as consumers want to be seen as unique.
Follow these accounts for the ultimate inspiration:
1. Nail Unistella:
A super star nail manicurist, we love what nail_unistella creates with a nail brush. Our favourite is this bottom style creating negative space details, it’s no surprise she has over 110k followers.
2. Trou de Lapin:
The whole tone of troudelapin‘s Instagram is light, airy and ethereal. It’s soft pop style nail art that is perfect for spring/summer 2016.
3. The Illustrated Nail:
Between theillustratednail‘s Instagram and Tumblr account you’ll be spoilt for choice. These style rock because each nail is elegant but with an edge.
BE FIRST WITH BEAUTY: From backstage buzz during fashion weeks, to emerging street style trends, our beauty editors are constantly publishing ahead-of-the-curve trend reports to keep our subscribers informed.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.