Oct 23, 2018 | By Theresa Yee
Get more with a WGSN membership. Click for a demo.
Aug 31, 2011
We first met Sarah Tay of Tay Clean and Pure skincare at Cosmoprof North America 2011 this past July where she was launching her line. We were struck by the beautiful simplicity of the packaging (which she designed herself), the compact line up, and the natural botanical formulations that have since made us a fan. After years of working in the beauty industry, she wanted to bring a new, natural and organic collection that would be potent, effective and safe to use. After all, who wouldn’t want naturally simple skincare?
She was kind enough to take some time to answer our questions.
Q: What differentiates your line from the other organic/natural skincare lines?
A: TAY occupies the unique niche of being both natural and luxury. We put a tremendous amount of care and thought into our formulas – using only the best possible natural and organic ingredients that are also very efficacious. Our ingredients are sourced from all over the world, and whenever possible, we’ve taken steps to ensure sustainable and fair trade practices in both the materials and in the way the ingredients were harvested.
Underscoring all of our products, is the focus on simplicity – both in our formulas and in the application of our products. TAY strives for a skin care collection that is simple and natural, from start to finish.
Q: Since we’re still lacking for “organic” or “natural” standardization, how do you define those terms and what standards did you use when creating your products?
A: Naturals for me (and for most beauty products in the industry) means that there are no harmful chemicals used in my products. All ingredients are harvested from nature and ingredients that I’d feel safe enough using on myself and loved ones. Organic for me means that the ingredient was harvested from farms utilizing organic farming practices – no pesticides and no chemicals used.
It was important to me to use the best possible ingredients for each of my products. In many cases, I was able to source ingredients from local farms that implemented 100% organic farming practices, but being small farms, they hadn’t had the resources or the time to go about getting the proper certifications. I worked with some of these farms, because the quality of their ingredients far surpassed some of the others I had seen.
Q: What are some key ingredients in Tay Clean and Pure?
A; Each product in the range uses ingredients that have been carefully reviewed for each step in the cleansing and hydrating process.
I learned about Rosa Rubiginosa (Rosehip Seed) Oil from a chemist friend in Argentina. It’s not commonly used in a lot of products because it is one of the more expensive extracts out there and I love it for its high content in vitamin C and omega-3,6. It’s this wonderful pink hue and extremely rich in antioxidants. Historically, it has been used in South America for treating scars, stretch marks, anything to do with cell turnover. It’s that powerful.
Organic Butyrospermum parkii (Shea butter) is a specific ingredient that I wanted to create an entire product with. Many lotions and creams have shea butter in their formulas but I decided that I wanted to work with the purest form of this emollient to gain maximum long-lasting hydration without using petrochemicals.
One of my best friends is a dermatologist and she taught me years ago about polyphenols which can be found in high levels in Camellia sinensis (Green Tea) extract. These polyphenols create an antioxidant-rich structurethat embraces the same benefits that you find in blueberries, broccoli, redwine, and chocolate, amongst other things. Argania Spinosa (Argan) Oil can also be found in this same family.
Using carrier oils like organic Helianthus Annus (Sunflower) Seed Oil and organicBuxus Chinensis (Jojoba) Oil help to ensure that your skin absorbs as much nutrients as possible. Not all antioxidants can absorb into the skin easily so these carrier oils aid in ensuring that the benefits of ingredients like Cucumis Sativus (Cucumber) Fruit Extract and Hippophae Rhamnoides (Seabuckthorn) Fruit Extract have deep penetration.
Q: What are your favorite products in the line?
A: Each and every product has been carefully reviewed several times over and I’ve put forth the very best formulas that I could find, but my absolute favorite has to be the Night Cream. Its potent ingredient list includes high-grade botanicals like Carthamus Tinctorius (Safflower) Oil, Argania Spinosa (Argan) Oil, Rosa Rubiginosa (Rosehip Seed) Oil and Vitis Vinifera (Grape) Skin Extract. The natural aromas from the fruits, flora and plants are uplifting after a long day. If sleep could have a scent, this is what it should be. I knew this was the formula I would love because of the silky smooth skin I have every morning after using it.
Q: The packaging is really unique. What was the thought process behind the design?
A; Design and art are a big part of my life. I have always been fascinated with striking visuals and textures. For years, my design aesthetic has revolved around ‘textures’ and it was my vision to create something so unique to the eye that I’d want to reach out and touch it.
Engineering the bottle design was a trial of time and patience. I think it’s the first bottle of its kind and the process required the use of multiple techniques through twenty-something rounds of production. I was worried about everything coming together for awhile because there were a myriad of details for this project but at the end I feel very satisfied on our ability to share something truly artistic and unique. Each bottle is unique in its coloring, plant grain, and texture. I aimed for two things: first, sharing the beauty of simplicity in nature, and secondly, to be as environmentally responsible as possible.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.