Inspiration | Wella Trend Vision 2012

This past Sunday, we attended Wella Professionals’ Trend Vision 2012 presentation. Every year, Wella Professionals’ renowned Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color) come together to identify four emerging hair trends for the year ahead. The 2012 trends, Grace, Blaze, Celeste and Roxy, were presented to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America.

The 4 hair trends for 2012:

Grace, The Modern Muse
Grace is the leading lady, poised and perpetually glamorous without even trying.  The main inspiration for Grace is nature, although there is nothing natural about this look.  Celebrity Stylist Andy LeCompte foresees this look’s effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair.  He says, “Grace’s luxurious look is the perfect statement for the red carpet.  We’ll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts.”  The voluminous look Eugene Souleiman created for DKNY at the Spring ‘12 runway show perfectly illustrates the simple, flowing style Grace embodies.  The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair.

Blaze, The Femme Fatale
This trend focuses on stealing the spotlight and overt sensuality.  High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair.  Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention.   Graphic styles and daring shapes heighten the drama for this look.  When adapting Blaze trend into a hair look, Eugene Souleiman reveals, “I wanted the style to feel like a ‘30s felt cloche hat or be reminiscent of a burlesque dancer from the ‘20s. The whole trend is about the girl feeling like an entertainer.”  This concept is conveyed with sharper and sculpted styles, much like the look Eugene created on the runway for the Antonio Marras Spring ‘12 show.

Celeste, The Free Spirit
Celeste is an ethereal, otherworldly persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents.  Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette.  Shine is very important as it creates the glistening, futuristic sense of Celeste.  The style appears simplistic and sleeked to perfection.  Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hair pieces for Peter Som’s Spring ‘12 show.  “This look is universally flattering and very wearable for the everyday girl,” says Aura.  “Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”

Roxy, The Scene Stealer
Roxy is the natural center of attention as the life of every party and is reminiscent of the ‘70s club culture.  For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape, and texture.  Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look.  Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication.  Josh Wood says, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”



Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more with a WGSN membership. Click for a demo.

Related Stories

WGSN Beauty

Beauty and the packaging beast

Beauty pick-me-ups to revive you post fashion month

The Beauty-Full Week: Post fashion month pick-me-ups

Self-care is homeward bound