Sep 13, 2018 | By Sarah Owen
Get more with a WGSN membership. Click for a demo.
May 10, 2012
“In every craft someone comes along who does something different. Well that’s it. There’s always something, somebody with a new idea, a sense of vision. If you do something, do it well. You should always think, how can I improve on it?” – Vidal Sassoon
Beauty icon Vidal Sassoon passed yesterday at the age of 84. Sassoon changed the world with a pair scissors. He revolutionized hair with the introduction of his new, Bauhas-inspired, architectural design in the late 1950s and early 1960s that liberated women from the bouffants and weekly trips to the hair salon. It took nine years of experimentation before he came upon the 5-point cut. According to the New York Times, “These short styles became known as the wash-and-wear look that helped propel the youthful revolution in fashion that gripped London and then America in the 1960s. ”
Grace Coddington, creative director of American Vogue and former model for Sassoon, wore the original five-point cut. She says, “He changed the way everyone looked at hair. Before Sassoon, it was all back-combing and lacquer; the whole thing was to make it high and artificial. Suddenly you could put your fingers through your hair!” But perhaps the celebrity that is best associated with Sassoon is Mia Farrow and her famous $5000 hair cut for “Rosemary’s Baby.”
“If I was going to be in hairdressing, I wanted to change things. I wanted to eliminate the superfluous and get down to the basic angles of cut and shape.” And change he did.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.