Aug 08, 2017 | By Emma Grace Bailey
Get more with a WGSN membership. Click for a demo.
Nov 08, 2011
Tom Ford made a personal appearance at Bergdorf Goodman on Wednesday for his new cosmetics line and sold $52,000 worth of makeup in one night. “I’ve always loved makeup, and every time I’ve developed a [fashion] collection, I’ve given a lot of thought to the hair and makeup — because that’s your character for that season,” he explained. This makeup isn’t for on-the-go application. The full collection includes mahogany-handled brushes, blushers, powders, pencils, nail colors, lip glosses and lipsticks in an extensive range of colors from glamour reds to midnight blues and moody plums. “You can’t put this makeup on in the subway or in the car ever. Because if you paint your mouth on slightly crookedly, you no longer have a straight mouth, you have a crooked mouth. Why would you do that?”
Shade & Illuminate
Ford believes you can create any shape of face you want using his Shade and Illuminate palette—a compact containing a brightening “lifting” cream and a darker “sculpting” one. This highlighting and shading cream duo is designed to make sculpting and contouring the face remarkably simple. The super–sheer, light shade can be used to draw light onto the skin to brighten and lift the face. The dark shade defines and contours bones while staying invisible to the naked eye.
The angular Brow Sculptor allows the user to get a much sharper line than with a normal eyebrow pencil. The soft formula is ideal to gently fill in brows. The unique calligraphy tip allows a tailor–made stroke, from thin to wide. Remove the opposite–end cap to uncover the grooming brush; twist the cap counterclockwise to reveal the sharpener.
Here are some of his beauty tips:
“The only thing making you have bags is the light hitting the high points of the skin. If there is translucent powder under your eyes and you use a little stick foundation, and then the powder in moderation, the shadows are gone.”
“If a girl needs a touch-up, she should go to the powder room… [but] if you have a gorgeous hand and gorgeous mannerisms and agorgeous compact . . . there’s a very well known beauty, I can’t say her name, but I used to see her a bit for dinner, she’d lay out a compact, a lip brush, a lipstick, and it was like part of the knife and fork. After each course, out came the compact and the lipstick, and somehow she pulled it off, because it was so much her thing.”
“You can take a little black dress and put on twenties makeup, thirties makeup, or seventies makeup, and that dress becomes totally different.”
“If I know that one cheekbone is higher than the other, I can put highlighter on the lower one, and suddenly my cheeks look symmetrical, because the light bounces off the lower one better.”
To create a jawline like Linda Evangelista’s:
“If you don’t have that fabulously strong jaw, you could basically highlight where your neck is and shade where your chin is, and you would have a really strong look.”
“Women should do the same as I did when starting my brand: What colors do I always like? What was my favorite period of makeup? What am I comfortable in? What time in my life did I think I looked my most amazing? What was I wearing? And from just thinking about those things, you can start to put together who you are. Then stick with it. It doesn’t mean your shoulder or heel shouldn’t change a little, but it gives you a base.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.