May 11, 2018 | By WGSN Insider
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Nov 27, 2012
Back in September, Shiseido tapped Chinese model Sui He as the face if its global makeup line and its skincare and sun care line in Asia. She was hand selected by Dick Page, Shiseido’s artistic director.
According to WWD, “Sui He embodies Shiseido’s holistic sense of beauty,” said Hiroshi Maruyama, general manager of Shiseido’s international marketing department. “She seems to radiate a glow from within.” The global advertising campaign is scheduled to break in January 2013.
Models.com went behind-the-scenes of the 2013 campaign photo shoot to get a closer look at Dick Page and Shiseido’s newest face.
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