Coming out of F/W 11 Fashion Week, we’ve noticed that brown is the new blonde. The “Balenciaga Platinum” that caused such a sensation last season is no more. Formerly platinum blonde models Britt Maren and Emily Senko turned heads as they debuted new darker ‘dos on New York’s runways this season. Agente Hegelund and Ajak Deng are also newly brunette, and even Siri Tollerod – the poster child for cornsilk white strands – sported light brown locks at Milan Fashion Week. We spoke with Bumble & Bumble lead hair stylist Jimmy Paul at NYFW, who predicted that F/W 11 would mark a transition from platinum to darker, more natural colors. Looks like he was right.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.