11 hours ago | By WGSN Insider
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Jul 26, 2012
The beauty team is back in the office after three days at Cosmoprof North America. The nail sector continued to show lots of innovation in special effects while makeup brands remained committed to new products and packaging designed for easier, one swipe application.
Below are some of the stand out brands. Stay tuned for our comprehensive wrap next week!
We’re serious fans of nail wraps, but NCLA brings it to another level with its fashion forward, fresh designs and color play. NCLA launched in February 2011 in Los Angeles, inspired by “runway fashion and the melting pot that is Los Angeles’ unique culture.” Special limited edition nail wrap designs by LA designer Melody Eshani span whimsical graphics to fierce patterns in bold colors. Each nail wrap kit includes 22 wraps of different designs for customizable looks. NCLA also offers 18 vibrant, 5-free lacquers inspired by the colors of LA. Whether you’re a West Hollywood It-Girl or a Mullholland Maneater, NCLA has got you covered. Available at Kitson, Harvey Nichols and Nordstrom.
Triumph & Disaster
Named after a line in Rudyard Kipling’s poem “If“, Triumph & Disaster is a Kiwi (New Zealand) line of grooming and skincare tools derived from nature, engineered with science. The 7 sku collection is made with local indigenous ingredients such as Horopito oil and Ponga extract (Cumungii leaf) blended with active natural ingredients from around the globe, such as clays from Australia, Jojoba extract from Mexico and Tamanu oil from Polynesia. “If” was a poem that Kipling wrote for his son, words of wisdom on how to be a man, a poem given from founder Dion Nash’s father to Nash. And like those words passed on from generation to generation, this grooming line strives to “remind us that acts of ritual and preparation are worthy endeavors and that as men, being well groomed is something of which to be proud.”
New CID Cosmetics
New CID Cosmetics is a British makeup brand with an edited color story designed for wearable, everyday wear in innovative, goof-proof packaging. The cheek i-blossom incorporates a sponge applicator in a cap filled with blush and comes with a mirror on the cap for on-the-go application. i-Slick is a lipstick-lipgloss mix for those wary of lipsticks but tired of gloss. This twist pen has a soft silicone nib (rather than a brush) for controlled application. For Spring, CID launched i-polish – a 24 color nail polish collection with a built-in light for perfect application anytime, anywhere.
NYX Cosmetics, every beauty lover’s cult brand, was also on hand to share their latest launches. Being an eyeliner girl, The Curve eyeliner caught my eye. It’s innovative, ergonomic shapes enables better control for precise line application of every kind. (Cat eye lovers, this is for you!) I also got a glimpse of the Fall 2012 Glam Collection. The Glam Collection is an assortment of five products – Glam Lipstick, Glam Liner Aqua Luxe, Glam Shadows, Glam Shadow Stick and Glam Lipgloss Aqua Luxe – in shimmer jewel tones that’s bound to make this Fall a glamorous one.
Nail lovers take note, velvet nails are the new thing. From the creators of the Caviar Manicure comes the Velvet Manicure. We first saw velvet nails at Ruffian F/W 12 when MAC Sr. Artist Keri Blair used velvet self-adhesives on the nails. Now, you can recreate those looks with Ciaté’s DIY kits in three luxe Fall shades – Berry Poncho, Blue Suede and Mink Cashmere. Each kit includes a color lacquer, a tube of crushed velvet and a brush. Apply a coat of polish, sprinkle a generous amount of velvet on the nail and brush away excess with the brush. Et voila, velvet nails.
Besame Cosmetics is a line of vintage recreation cosmetics. Lipsticks take the colors and shapes of those from the 1930s and 1950s. Why a square edge top rather than the slanted slope of modern day lipsticks? Back then, the square edge was used to line the lips and the rest of the lipstick was used to fill in the lips. The Brightening Violet Powder was inspired by Marie Antoinette. It’s a translucent loose powder that adds a hint of brightness with a lingering violet fragrance. Crimson Cream Rouge mimics those from the 1930s. The cake formats were used in the 1930s under powder, hence the higher concentration of color. And the mascara actually mimics the original formula of 1930s mascara with seven ingredients.
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