Beauty Buzz | Alaia and Louboutin Enter Beauty Fray

Fashionistas take note, designers Azzedine Alaïa and Christian Louboutin are getting ready to extend their worlds to the beauty industry. “The beauty adventure is a natural extension for someone like me, who likes to empower women. Creating beauty seems like the right next step,” states Louboutin. In collaboration with Batallure Beauty, Louboutin Beauté will launch later in 2013. We can easily see his iconic red sole translated into a collection of lipsticks or nail lacquers, becoming an iconic calling card of the beauty world.

Just last week, Alaïa announced that he had inked a 13-year fragrance and cosmetics license with Beauté Prestige International. Not one for the traditional, Alaïa fragrances are sure to wrap his signature sexiness with something unexpected. The first Alaïa fragrance is planned for 2015.

Louboutin and Alaïa join colleagues like Tom Ford and Marc Jacobs who’ve successfully ventured into beauty. Lanvin also announced its upcoming limited edition beauty collection with Lancome. A beauty line adds dimension to the brand in a different way than fashion. Not to mention the fact that beauty objects are accessible luxuries, a way to partake in the designer’s world without breaking the bank.  To which we pose the question – are designer makeup lines more compelling than a makeup/fragrance brand’s seasonal collections?

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.