Beauty Buzz | A is for Aldo

Trendy fashion footwear company, ALDO has launched a fragrance collection for men and women defined by color. A is for ALDO is a collection of five scents – Red, Yellow, and Blue for women and Red and Yellow for men – that invites users to uncover their fragrance personality and color in the scent selection process. Users select their fragrance by choosing the color that appeals to them. “Colors are like personalities,” Douglas Bensadoun, ALDO Creative Director explained, “Scents can be complex, but everyone knows their favorite color. It’s never been easier to find yourself.”

The fragrances were created by leading fragrance houses Givaudan and Robertet. The packaging is a study in minimalism, using first-of-its-kind, stackable block-shaped bottles. Reminiscent of childhood building blocks, A is for ALDO hits it head on with simple aesthetics paired with a bolded letter “A’” in the appropriate color. The bottle is made of Zamack metal to give it a “luxurious heft and sculptural edge.” The rich matte finish enhances the color typography, allowing it to pop.

For Women:

“Red is for the live-lovers and heartbreakers, for flings and for keeps. It’s for the sensual, passionate woman who knows how to leave an impression,” described the press release.

“Yellow is for the girls who will be girls forever. She is charmed and enchanting, and knows to always have a glint in her eye and wink at the world. It’s chic, playful and alluring.”

“Blue is for true-blue babes only. It’s for the sexy, glamorous and seductive woman.”

For Men:

“Red is for the man of action and character, the man who no one forgets. It’s for a man with a classic taste and modern sensibilities.”

“Yellow is for you’ve met your match, even the liveliest, thrill-seeker will be invigorated by its sophisticated scents. It’s for the casually sporty man.”


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.