Mar 13, 2019 | By Alexei Cowan
Request a demo to see WGSN for yourself.
Made famous for its superior quality botanical products and irresistible scents, beauty brand Aesop has also become synonymous with avant-garde retail design.
For its first Japanese outpost, the Australian company tapped architect Jo Nagasaka of Schemata Architecture Office. While scouting a potential location for the shop, Nagasaka found a demolished house (formerly a produce store), and decided to reuse wooden beams, architectural fixtures and furniture that had been left behind.
Rusted pipes were beautifully laid with resin to create a table which serves as the store centerpiece, while an old medicine box was repurposed into a tester box.
In addition to its eco-friendly construction, the design of the Aesop store is a tribute to the Japanese principle of blending modern and traditional aesthetics.
4-8-2 Jingumae, Shibuya-ku / 81 (0)3 3470 8311
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.