BCBG Max Azria



New York: BCBG Max Azria has been on a creative upswing as of their surprisingly subdued and smart F/W 10 collection, and they followed up with similar restraint for spring. When asked about the inspiration behind the collection, Maz and Lubov Azria offered three simple words: “timeless, effortless and relevant.” Little white dresses and jumpsuits were the order of the day, cut in short tee silhouettes and calf-length tents, in wisps of airy silk crepe, habotai, chiffon and with gauzy tulle peaking out from underneath. The color palette stayed within the neutral zone, graduating from white to dove grey and black, with intermittent shots of lemon and melon. Origami folds, Battenberg lace appliqués and tonal broderie anglaise provided subtle surface interest to the collection of mostly minimalist dresses, and the lace theme continued throughout the show in the form of trompe l’oeil prints and an embroidered sheer gown that closed the show. With this clean and elegant collection, the designers managed to achieve the timeless and effortless quality they were striving for, and its wearability should ensure their continued relevance on the retail level.
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