After closing down stores, the UK-based retailer BHS moved online and is now adding fashion offerings as part of its comeback story. WGSN Global News Editor Nigel Taylor reports
The reborn British Home Store (BHS), now a pureplay online retailer in the UK, has unveiled its first clothing range a month after the online store launch. This news comes months after the department store retailer closed all of its stores in August of 2016.
Qatari retail group Al Mana, which owns the Middle East franchise rights for British Home Store, is behind the new BHS International venture and recruited three former BHS executives including David Anderson, who remains managing director, buying director Sara Bradley, and Dave West as head of creative.
An initial limited menswear and womenswear offer including jackets, trousers, sleepwear and other clothing basics will be “significantly ramped up” later, and a children’s range will launch on November 11, the retailer said.
BHS buying director Sara Bradley said: “The collection is very tight but we will be adding collections regularly to expand the offer including children’s character products and women’s day to evening party wear in autumn/winter.”
Selected best-selling items that the old BHS sold have also been continued through to the new business, including the “mix and match” tailoring range in womenswear.
The website has also launched two Christmas ranges and kitchen and dining ranges.
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