Sep 13, 2019 | By WGSN Insider
Barneys New York’s new creative director, Dennis Freedman, has only been on the job for six months, but he’s already bringing his artistic eye to the store’s famed windows. “Roomscapes of the Imagination” was unveiled yesterday at the Madison Avenue flagship, and instead of the cheeky vignettes former creative director Simon Doonan typically favored, the new displays are collaborations with artists, architects, and interior designers.
Designer and architect Rafael de Cárdenas, contemporary artist Joe Grillo, architects Peter Shelton and Lee F. Mindel of Shelton, Mindel & Associates, and interior designer Benjamin Noriega-Ortiz were each given their own space to design as they pleased.
De Cárdenas’s take, titled “Love Me and Leave Me,” mixes mossy walls with shattered mirrors and crystal candelabras, as inspired by Fassbinder’s “The Bitter Tears of Petra von Kant.” Grill’s “Fluorescent Scented” window features recycled garbage. Shelton, Mindel & Associates’ window, “Ad Infinitum,” is covered in a collage of black and white newsprint, while Noriega-Ortiz was inspired by the film The Woman in the Dunes to create “Suna No Onna” (or “Sand Woman”), complete with his very own sand dunes.
“It is very exciting to work with talented artists who bring their fresh and personal visions to the windows,” said Freedman in a press release. “The idea is to showcase a select group of individuals from different artistic disciplines, to blur the boundaries of design, and to create a cohesive work of art that reflects Barneys’ unique take on aesthetics.”
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