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Swedish Bargain Hunting

When trying to not only maintain but grow a fashion label in the midst of a recession, it probably doesn’t hurt to be thought of as cheap. That’s especially true when your line is thought of as well-priced (cheap), yet forward thinking and innovative on the design side (not cheap). That’s the best of both worlds and it goes a long way toward explaining the success of Cheap Monday. Their show and after/drinks thing was the biggest and coolest thing on the somewhat reduced show schedule this season in Stockholm. It was held in a huge, nearly hanger-sized space…on the grounds of an old telephone factory on the outskirts of the city…now the home of Konstfack art college. Here are some of the kids who turned up on the night. Yeah it was at night…it stays light outside until around 11pm here this time of year. xx eddie
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  • wf

    always do love ur stockholm pics…

  • a day that lasts until 11PM?!?! geez…I wouldn’t want to be over there at winter! have fun at Stockholm!

  • Shirley

    11pm and still so light…I could do lots of things there during such a day.Wish I could be there~

  • Love those shots !

    see you !

    mainchicavenue.blogspot.com

  • pumpkin

    beautiful!

  • Jamie Thomas

    The image of the ladies in the Malibu pastels walking in unison is breathtaking. Great eye!

  • I’m really feeling the need to go to Stockholm..there is amazing style there as plainly evidenced by your photos! The girl with the flower-print bustier is flawless.

  • That woman in the blue dress looks incredible!

  • i remember i spent ages looking for that zebra print jumpsuit then found out it sold out in 10 minutes!
    i love the girl with the flower-print corset, looks so good.

  • I love them all!

  • Jonas

    I am deeply fascinated by the girl in the black jacket with the white shirt and the brown handbag (first picture) – genuinely scandinavian and highly skillful.

    For the rest, there’s a magnificent aura of profundity about her.
    Marvellous.

  • Katje

    that girl with the floral bustier..which label are her shoes?? seen them so often, they’re gorgeous.

  • the white dress is breathtaking at least my breath hahha,
    all this cheap monday collection is driving me insane, so hott!!!

    xo
    isquisofrenia!

  • ooooh minimarket.

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