Dec 21, 2016 | By WGSN Insider
Oct 05, 2016
By WGSN Insider
Following fashion’s month-long frenzy, the city of Barcelona was buzzing this past weekend, thanks to the massive art takeover with two huge events focused on contemporary art. And these events had their own “see now, buy now” undertone as their main goal was to attract locals to the main art galleries of the city, and also to make worldwide contemporary art affordable.
Barcelona Gallery Weekend, held its second edition inviting artists, collectors and general public to experience five guided routes visiting more than 20 galleries while also enjoying artistic interventions in emblematic places and exhibitions in major institutions and museums.
And then there was SWAB, the Contemporary Art Fair described as an “alternative, transgressive and innovative fair” and in it’s 9th edition. It had over 70 galleries participating with artists from more than 20 different countries. The focus and theme this year was to showcase new artistic proposals that focus on the current world context- from politics to protest.
I headed to SWAB to discover new artists and was amazed at the vast array of social criticism and protest messages, which were a constant in all the different programmes that the fair offered. As a collage artist and enthusiast, I was happily surprised with the amount of mixed media that tapped into post-internet art and how different textures and materials created new and fresh proposals.
Prices ranged from 100 to 35,000 Euros placing the bulk between 3,000 to 5,000 Euros, which unlike other art fairs opened its doors to new collectors and art lovers. Among my favourite artists were the amazing tropicals created by Argentinean artist Paula Otegui, a recurrent artist of the fair. Nuria Torres’ surreal porcelain figures, Nei Alberti’s thread and led sculptures, Santiago Giraldas collage landscapes and Perishable Rush Price and Bowie’s collages.
Last year SWAB was visited by over 18,000 people and I hope it continues to grow and bring amazing art to Barcelona.
For more on SWAB, collage and Barcelona check out my instagram @iallamozas
Want more? Check out Maria’s blog on the graffiti art scene in Barcelona here.
Love art? Love travel? Join WGSN for our City by City App and curated culture calendar.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.