In the new campaign, the model and actress encourages consumers to shop the collection and use personal touches to make it their own. WGSN reports
Barbara Palvin has been unveiled as the face of Amazon Fashion’s autumn 2016 campaign in Europe.
The 22-year-old Hungarian model-turned-actress was shot by Cass Bird at Amazon’s East London studio hub. i-D magazine’ fashion editor Julia Sarr-Jamois styled the shoot in which Palvin is seen wearing a Filippa K leather A-line skirt, Paul & Joe shirt, Gestuz knit dress and Champion reverse weave sweat dress.
The tagline for the campaign is ‘Don’t look like me, look like you’, inspiring consumers to shop the looks but personalise them to make them their own. The message will be pushed out across social media.
Speaking about the news, Palvin said. “I’m delighted to be working with Amazon Fashion. I think the meaning behind the campaign strapline is really important, and it’s about embracing being an individual and encouraging personal expression through fashion, so I am thrilled to be part of Amazon Fashion’s Autumn/Winter 16 campaign.”
The campaign will appear in print magazines in Germany, Italy, France, the UK and Spain. It will also be online with a major social media push. The full collection will be available on Amazon on September 29.
The e-tail giant’s European fashion marketing director Juliet Warkentin, said: “Barbara is a great advocate for our ‘Don’t look like me, look like you’ campaign. She has lots of energy and a fresh style, that shines off the page and in our video.”
Palvin has previously appeared in high-end ad campaigns for labels including Chanel, Louis Vuitton and Miu Miu and has also worked for Victoria’s Secret. With Palvin’s over 3.9m followers on Instagram, the digital fashion hub is surely banking on her social media presence to spread awareness of the campaign and collection.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.