Balenciaga debuts SS16 campaign with Zoe Kravitz and model favourite Anna Ewers
By Samantha Aldenton

The symbolism of Alexander Wang’s departure is heavily laden through out and serves as a fitting farewell for the designer. WGSN’s Sam Aldenton reports

Jan 14, 2016

2 photos

Alexander Wang has created his final ad for Balenciaga’s spring/summer 16 campaign, though there’s no official word on how much the exiting designer was involved, his signature touches are more than apparent.

The casting is reflective of the designer’s penchant for using his musically talented close friends and favorite models. This time musician and actress Zoe Kravitz starred alongside the six time Alexander Wang label campaign model and face of the Balenciaga fragrance, Anna Ewers.

The Steven Klein lensed images show the girls relaxing in the angelic like white lace collection through a series of soft light dappled shots. The symbolism of Wang’s departure is heavily laden through out. The location looks like an elegant light filled Parisian estate, a stark contrast to the usual dark and severe looking campaigns reminiscent of Wang’s time at the label.

While the house hasn’t officially released any images yet, a couple have been spotted in early hitting February magazines and on the Instagram accounts of Ewers and Kravitz themselves.



A photo posted by @annaewers on

@balenciaga • 🗯

A photo posted by Zoë Kravitz (@zoeisabellakravitz) on

Nap time with @annaewers • @balenciaga • 💤

A photo posted by Zoë Kravitz (@zoeisabellakravitz) on


Subscribe to WGSN

Big data meets consumer insights. Experience WGSN.

Related stories

6 photos
Why brands need to give more thought to their packaging

4 photos
This is how your jeans will look come summer 2018

fake John Lewis Christmas advert
1 min
Student’s fake John Lewis Christmas advert is an Internet sensation

5 photos
The Beauty-Full Week: Top five looks from Milan and Paris Fashion Week SS17

Khloe Kardashian launches jeans for curvy girls
5 photos
Khloe Kardashian is doing what most womenswear brands don't: catering for curves