May 11, 2018 | By WGSN Insider
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Jul 13, 2011
Turns out Minx Nails has a fan in Phillip Lim. A favorite of nail stylists during Fashion Week (i.e. Alexander McQueen and Vivienne Westwood), Minx was also backstage at Phillip Lim’s S/S 12 collection for men last month.
Lead nail stylist Brenda Abrial and her team applied MinxLusion to all 29 male models then scrubbed and roughened the edges to look as if they had been “skateboarding down the street with fingertips scraping over the pavement,” stated the press release. The inspiration for the rugged effect came when Lim saw Abrial’s scraped polish at the test meeting.
Lim’s show marks Minx’s first appearance at the menswear collections and reflects a growing interest by men in nail fashion. For more information on Minx, check out our Q&A with Minx founders Janice Jordan and Dawn Lynch-Goodwin.
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