Dec 20, 2018 | By Alice Gividen
Get more with a WGSN membership. Click for a demo.
Feb 15, 2012
Makeup: Dick Page, Shiseido
Hair: Guido Palau, Redken
Nails: Elisa Ferri, Zoya
“We’re keeping the girls as simple as possible. It’s really pretty, clean skin, we’re just taking out any red bits and rough parts, little emphasis on the eyebrows but a natural emphasis. There are a few light highlights around the eye, maybe gold or white depending on the skin tone. There’s no blusher and there’s no liner. We’re curling the lashes with a bit of black mascara on top. And then there’s the poster paint red lip. It’s sort of cartoon-y, it’s very flat, but it’s a nice illustrative detail for the mouth, a little clean and bright.
The red is a weird part of a lipstick from Shiseido. It’s the wax base that we make lipsticks from, so it’s not finished. Its a flat wax base that you start with when you make lipsticks and you add pigment and different pearls and moisture, but for now that’s what we’re using to get that flat finish.
I’m doing the mouth with a fluffy brush. It’s a funny thing because lip brushes are quite thin but mine is a bit more fluffy. Once you load it up with product it gets this flat edge and carries more pigment. And I come from a painting background anyway, so it feels much easier for me to use that brush.” – Dick Page
“We’re doing a ponytail today. It’s right on the forehead. We’re doing it because we wanted the hair to look very simple, very masculine. It’s not too much of a hair statement, but with the mouth, it gives you a little nod to minimalism. It’s a ponytail. It kind of works with the clothes. There’s a little volume in the dresses so I wanted a smaller head rather than a bigger head.
Redken Satin Wear is my go-to blow-dry product and Outshine is a great de-frizzer. I’m using a litte 23 as well to rake it through the hair. 23 hairspray is my all-time favorite product. It gives me that hold and I can style the hair.” – Guido
“When I met with Marc Jacobs for the test, he wanted just a whisper of innocence so we decided to use Adel. It’s an off-white, it’s not a pure white, it’s sheer. There’s a bit of translucency so you still see the nail underneath, but it looks finished and groomed. So we’re doing one coat for transparency and not too much shine.
Marc Jacobs is very specific about the nail. He likes a short nail and he prefers it to be oval. He doesn’t like the white tip to show. He finds that young girls, particularly the Marc by Marc girl, are very youthful and very innocent.
Thoughts for Fall?
I noticed a lot of pastel colors but they have a lot more pigment. There’s the off-whites, the nudes, the powder blue, the pale lilac, even a very pale green. They’re a bit muted.” – Elisa Ferri
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.