Feb 02, 2017 | By Theresa Yee
Get more with a WGSN membership. Click for a demo.
Feb 07, 2013
“I’m doing a masculine military look for the girls and for the guys. They look really cool, strengthened in the eye area, so I’m also strengthening the eyebrow, brushing up the hair, so there’s a little bit of tension, using Tough as Taupe by Maybelline all the way up to the eyebrow which gives an overhead lighting effect with a shadow cast on the eyelid to give them intensity. There’s Beauty Balm on their skin so it’s a very natural skin. We want it to look very fresh and natural. We’re putting a highlight, Color Tattoo by Maybelline, on the cheekbone to give it luminosity. Then we’re using Color Whisper lipstick, which moistens the lips and takes down the color a little bit to look more rock and roll.
The new thing is Rocket Mascara, which has a cool brush that grips the lashes like Velcro. We’re putting it at the base of the lash, so the floating darkness at the roots acts like an eyeliner.
For Fall, I’d like to see a little intensity. A little intensity would be nice, keeping the skin fresh but then using one color either in a neutral or a bright lip to offset the clothes. Lipsticks are great for women because you can change your look and freshen your face with one sweep.” – James Kaliardos for Maybelline
“We’re doing the boys with a “beanie-hair” look, matted, dry, forward and not over-styled. We’re using a little bit of dry shampoo and dry pomade, so a very matte look. On the girls I’ve been blow-drying the hair with Volumizing Tonic, sweeping it behind one ear, dragging it around the other side to cover the ear, low elastic, wrapping a piece of hair around and hiding it with a bobby pin. Fairly simple and functional; Richard’s girls are never prim and prissy, they are always a real girl with somewhere to go. It’s a New York girl, you can’t fix your hair, you’re going to get snowed on, rained on, and you’re going to be running. We’re using dry shampoo on the girls, which I’m spraying too close to get a clumpier texture. Dry and clumpy is the way women want to look for fall.” – Kevin Ryan for Beauty.com
“We’re going with a new finish called Harem Silks from Bombay that has a sheen coming from underneath in the color Bodacious Boysenberry. It’s a matte nail polish that doesn’t require a topcoat. She’s glamorous but she isn’t Upper East Side glamour, she’s a modern girl. We’re doing the look on a short rounded nail with super groomed cuticles.
I can tell you that Fall is not about a nude nail, so put away your nude colors. Its all about different textures and color is in and it’s strong.” – Deborah Lippmann for Deborah Lippmann
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.