Sep 13, 2018 | By Sarah Owen
Get more with a WGSN membership. Click for a demo.
Sep 11, 2011
Look: Modern-day, Surfer Girl
Makeup: Gucci Westman for Revlon
Hair: Guido for Redken & Sultra
Nail: Jin Soon Choi for Revlon
Westman created an effortless, sun-kissed look that focused on enhancing the model’s natural beauty. “It’s all about the clothes this season. The collection is very beautiful and there’s a lot of color so we decided to keep the hair and makeup very simple. It doesn’t need a tricky eye or a crazy color. Sometimes when it doesn’t need it, it’s nice to let the boys have their moment.” She used a rich palette of terracotta, peach and chocolate brown tones to create naturally-freckled skin tone that looked like girls just back from vacation. “It’s beach-y and healthy, exactly like how you would want to look.”
To warm up the skin and keep it looking natural, Westman talked about the importance of playing with different textures. For this look, she used a powder bronzer with a cream blush to avoid looking looking too made up and swept them across the nose and forehead and down the chin for a subtle, gorgeous glow.
Products: Revlon 16H Eye Shadow in Addictive, Powder Blush in Tawny Peach, Powder Bronzer, Super Lustrous Lipstick in Demure and Lip Gloss in Peach Petal
Guido created an easy, modern take on a hippie, a “new hippie”, that had a bit of 90s rave culture inspiration. Hair was pulled to the back into a ponytail at the nape with a messy center part. Each girl had a band around her neck that tightened the hair and created a bob effect. Extensions were braided in but hidden by the model’s own hair. Braids were used to create the illusion of length without the thickness rather than for effect. He used one product for the entire look – Redken Satinwear Blow-Dry Lotion. Hair was blow dried hair to create a smoothness but not a straightness. Sultra’s new, multi-purpose Wicked Gold Decadence Iron (straightens, curls and creates waves) gave smooth hair “a bit of a crinkle. We’re creating texture with Redken Satinwear and the sraight iron but the shape is created with the band and the glasses. The band and glasses are almost like accessories to the hair. They help create the character. I’m not using any other product, just my hands.”
As for tips on how to create a natural look, Guido recommended keeping hair in good shape and color condition. “A lot of women get nervous doing a natural look because they think natural is messy, but there’s a fine line. If your hair is in good condition then you can afford for it to be more natural.”
Product: Redken Satinwear 02 Blow-Dry Lotion
Tools: Sultra Sophisticate Power Dryer, Wicked Gold Decadence Iron
Fingers and toes got a coat of Revlon’s new, upcoming gray nail enamel called Smoky Canvas. “They wanted to show a modern surfing girl, natural but with a twist. The color is not too crazy bright, not too crazy light, it’s just right for their theme and it feels very Rag & Bone,” explained Choi. Because the polish has a clean finish, manicurists applied one coast versus the standard two. And because its not a typical natural color, Choi shaped nails in round or natural square shapes, keeping the length short for a chic effect. “This color goes with all skin tones. It’s gray but not greige. I’m a bit over greige. I like the idea of gray. It’s not about being too edgy and showing off your nails too much. It’s more classic and sometimes classic is modern.”
Product: Revlon Nail Enamel in Smoky Canvas (coming out in October)
Click here for our chronicle on the collection.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.