May 11, 2018 | By WGSN Insider
Get more with a WGSN membership. Click for a demo.
Sep 08, 2012
Makeup: Romero Jennings for MAC
Hair: Cesar Ramirez for Moroccanoil
Nails: Casey Herman for Julep
“Katie wanted the makeup to be ethereal, light mixed with dark, moody and a little bit melancholy. So when you look at the clothing, you see that these girls are quite strong but soft and feminine at the same time, completely wearable, almost like this urban chic. She’s this very sophisticated woman. At the same time, there is a little bit of playfulness. There’s also a lot of the textures in the clothes, it feels almost futuristic. So I wanted the makeup to have this futuristic feeling. For that, I went with my all-time favorite MAC pink opal pigment because it gives a really nice, bright light to the face. The collection has no shimmer at all, so this is where I decided to bring the shimmer in. I’m applying the shimmer with a really soft brush, the 109 brush using a tapping motion so it just lays on top of the skin in a really sheer veil.
I am sculpting the eye with MAC’s new Fluid Line gel liners. They are influenced by brow colors, so you can use them on your eye brows and as eyeliners. I wrapped the entire eye in a circle with that using the MAC 224 brush, and put MAC Fascinating pencil in the water line so the eyes will look big and bright. To make that look really fresh, I framed the eye in mascara top and bottom. I focused more on the center, so the lashes look more cute as opposed to sexy. I sculpted the cheeks and temples, then highlighted the entire face with the pink opal, so cheeks, chin, nose and even into the hairline. This makes the makeup look almost futuristic, to go along with this nomadic futurism that is happening with the clothing. Then just concealing the brows to have them disappear. I also used Cherish lipstick, mixed with Myth lipstick, so it’s a really normal color that an every day girl can wear it. It’s simple, but there is some shimmer so it looks more special.
I think it goes really well with the collection. You could think that the makeup should be brighter and they really need color, but I think they should look like mannequin aliens, three-dimensional, but still in the background to really make the clothing shine.
For everyday, leave the shimmer off and do everything else the same. The white liner can be done in a really subtle way, but I feel like if you eliminate the shimmer for day time, it’s totally wearable. Add shimmer for night time.” – Romero Jennings
“The collection is inspired by a rebirth. It’s something new that’s actually proper. I wanted to add an intricate feeling to something that’s really simple and effortless.
Everyone asks me “what’s your secret?” and I think the less effort you put into it, the better it actually comes out. When you try too hard, you don’t really get the same feeling.
The hair is sectioned into three twists, starting from the back of the head, the very bottom, back of the head and just twist it all the way to the top of the head. Once those three twists meet at the top of the head, it’s twisted into a top knot and the fringe area is twisted into that top knot. I still wanted it to flatter each of the girls and give them a romantic, sexy look.
I used Moroccanoil, I used the Curl Control Mousse by Moroccanoil and then I finished it with the Aluminous Strong Hold Moroccan Oil Spray.” – Cesar Ramirez
“We used iridescent and metallic, which we think is a huge trend for the spring. The look here is around the theme of chasing dragonflies. Julep Sienna is the base and also Juliet and Emma. This one with the net overlay is actually a texture they use in the designs so we wanted to echo that in the nails.” – Casey Herman
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.