19 hours ago | By WGSN Insider
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Sep 13, 2012
Makeup: Kabuki for MAC
Hair: Eugene Souleiman for Wella Professionals
Nails: Pattie Yankee for Dashing Diva
“It’s Arabian Nights meets Rihanna video. There’s lots of gold in the collection, an Arabian feel as you can tell from the hair. There’s almond shaped eyes, lots of layers of product. We start with an eye pencil to map out the shape and circle around the eye, then it’s a bit of MAC Espresso for the dark girls, Carbon and Typographic for the light girls. There’s Freshwater Blue, False Lashes Mascara, fill in the brow, Expensive Pink as the highlighter, bit of Brazen for the blush. For the lip, dark girls are getting fisto, light girls its gem. Little bit of goldmine on the eye, just in the inner corner. So it’s a lot of makeup. It’s a beauty look. It’s beauty pushed to its extent.” – Kabuki
“The clothing this season is very expensive looking and features a lot of black and gold, with a feeling of luxury to it. I wanted to create a hair look that was rich and sexy to complement the clothes. My inspiration for this look comes from a lot of places; a melting pot of African, Asian, Egyptian, Arabic, and just a touch of ‘ghetto fabulous’. My wife bought me a book for Christmas, Braiding for Kimonos, and I thought it was brilliant. I wanted the hair to be viewed as an accessory to the collection which is why I created a long rope braid that almost looks like a piece of jewelry. It’s going to look incredibly chic. The girls are all wearing baseball caps and because we have this bun at the top of the head the baseball caps are going to ride higher and the braid is going to come through the caps. It’s Sade mixed with Donatella Versace.” – Eugene Souleiman
“He sent me a picture of these embossed gold nails that were popular in the 80s. Dashing Diva makes appliques (Design FX and Color FX) and when I presented the design to the owner of the company, he said that he could do an applique that looks just like that. So he came up with these appliques, I presented them to Jeremy at the nail test. I tried it out on one of his nails and he kept being distracted by my hands. He wanted the women to look feminine and like they take care of themselves but still be urban street. So he wanted them to be my length, your shape. So that’s how we came up with that. We put on the appliques last night so we could get them all done in time. This will probably go into our Design FX collection because we made it exclusively for Jeremy Scott but everybody’s really liking it so we’ll probably include it.
I think the nail art phase will go a little bit further, back into airbrushing and gold nails from the 80s with the charms. Nails are definitely the new accessory and has a little bit further to go.” – Pattie Yankee
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