May 11, 2018 | By WGSN Insider
Get more with a WGSN membership. Click for a demo.
Sep 15, 2011
The Look: Country Girl Goes to the Big City
Makeup: Val Garland for MAC
Hair: Eugene Souleiman for Wella Professionals
Nails: Pattie Yankee for Dashing Diva
“The look is Daisy Duke goes into the city. I wanted it to feel like a young girl, like her first time in the big city. She’s a bit hillbilly and she thinks she wants to be grown up but she’s put on too much makeup,” described Val Garland. So its over-the-top eyeliner, lashes, too much mascara, blush and exaggerated freckles. “It’s a fun take on normal makeup.” On the cheeks were a blend of apricot and mango blushes – a cream blush was layered with highlighter and set with a powder blush. Eyes got layers of mascara, fake lashes and eyeliner.
Products: MAC Prep + Prime concealer Peach Blush, Enchantee Lip Colour,
Inspiration was pulled from the American Wild West, Elly May Clampett in the Beverly Hillbillies, to Mrs. Robinson in The Graduate. “I wanted to have fun with the hair and create caricatures as an extension of the girls’ personalities. It’s definitely a camp-based style and it has everything to do with fun,” explained Eugene Souleiman. He started with a pretty cowgirl look with pigtails and ringlets that were curled with wide barrelled hair tongs. The top section of the hair was back combed at the roots to create volume and height to provide structure for the glamorous 50s-style bouffant wave on top of the head. “It’s not about being wearable at all. It’s kind of like party hair. I’ve noticed this week that people want something that sets them apart, they want to stand out. Every show I did in New York is about something, an idea. People are experimenting and enjoying it for what it is and this is the perfect show for that.”
Products; Wella Professionals Perfect Setting blow-Dry Lotion, Super Set Finishing Spray
Nails took inspiration from the shoes in the collection, specifically a clear shoe strap with iridescent glitter in it. Pattie Yankee recreated this by applying a top coat, sprinkling iridescent glitter over it and sealing it with another layer of top coat to look “really shiny and lucite-y.” The silver buckle on the sandal inspired the silver accent on the toes where she mixed Dashing Diva’s Silver Lining polish with some glitter. “I put different gradients of glitter so it will show up – chunky along with fine for dimension.”
Products: Dashing Diva Silver Lining & Top Seal
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.