Sep 13, 2018 | By Sarah Owen
Get more with a WGSN membership. Click for a demo.
Sep 09, 2011
Makeup: Lottie for Obsessive Compulsive Cosmetics (OCC)
Hair: Martin Cullen
Grooming: Giovanni Giuntoli for Conair
Clean skin was the focus so minimal makeup was used. Skin was cleansed, patted with primer to stop shine and dabbed with tinted moisturizer only where necessary. Brows were brushed but not gelled. Everything was hand-applied except for powder which was dusted on with OCC’s 100% vegan brushes.
Products: OCC Skin (primer), OCC Tint (tinted moisturizer)
Conair was present backstage with their digital iStubble unit to groom facial hair and provide touch ups around the hairline if necessary. Its ergonomic floating head and advanced blade technology allowed for quick and effective touchups on dry skin.
We asked Giuntoli for his thoughts on the rise of beards on the streets and runways and he attributed it to two things – 1. “Men are wearing more facial hair because it it’s one of our last accessories where we can really express ourselves as men” and 2. “More importantly, it’s been embraced by women. Back in the day, they didn’t like it on their skin or men would just let it grow out. Now, women are accepting it more because guys can control it.”
Hair looked “quite English, a bit public school boy hair with Council House clothes,” described Cullen. He compared it to British soccer fans who go to matches in their tracksuits and sneakers with perfectly groomed hair. Models’ hair were cleaned up to look sharper and blowdried with a tiny bit of product. It’s clean, fresh, smart hair.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.