Backstage Beauty | Cynthia Rowley – S/S 2012

Backstage Beauty: Cynthia Rowley S/S 2012Look: Cool, Sweaty and Sporty
Makeup: Lottie for Make Up For Ever
Hair: Shon for Amika

The makeup look was simple, clean and sporty with hints of sweat and glowing skin, and a big emphasis on the eyebrow. “I didn’t want to take away from the colors in the collection so I’m using neutral browns to create a shadow underneath the eyebrow to look heavier and a bit more masculine. It makes the girls look more tough and offers a nice contrast to the beautiful, detailed clothes,” explained lead makeup artist Lottie. For the rest of the face, she kept it simple with lip balm on the lips, contoured cheeks and brown mascara on the top lashes to open up the eyes. Skin was flawless and had a shiny, almost sweaty quality to it. To get a sweaty sheen, moisturizers were key, powder was avoided to enhance dewiness and vaseline was patted on the cheeks. Models were spritzed again with water right before they walked out onto the runway.

Products: Make Up For Ever HD Invisible Cover Foundation, Eye Shadows #76 and #98 (for contour), Eye Shadows #17 or #98 (under eyebrows), Uplight #12, Sweat Effects Gel

Lead stylist Shon looked to the flirty dresses to create the youthful, natural hair look. Hair tumbled free in loose, textured waves that also felt a bit sporty. Three tong sizes from Amika were used (depending on each model’s hair length) to twist and curl hair in different directions to mimic natural waves. “If you see girls on the street, their hair is never in perfect waves. The waves are more random which makes it modern and cool.” Hair was first prepped with a volumizing spray. A Heat Defense Serum was applied for shine and wave definition. Then, a Curl Defining Cream was used to create a greasy, sweaty effect. “Your hair gets greasier along the hairline so I’m applying more to the root to make it look as natural as possible and get these different textures.” Shine spray followed for a healthy finish.

Products: Amika 2-in-1 Volumizing and Styling Spray, Obliphica Heat Defense Serum, Obliphica Curl Defining Cream, Obliphica Finishing Shine Spray

Click here for our Chronicle on the collection.

Backstage Beauty: Cynthia Rowley S/S 2012


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