Aug 21, 2017 | By WGSN Insider
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Acne at any age is a problem but one brand is addressing it face on with a revamped line of skincare that aims to change the way teens treat their skin.
Dermalogica launched Clean Start line this past spring to appeal to tweens and has reformulated and renamed it in time for the back-to-school season to Clear Start. Dermalogica hopes to address acne head on and give teens a luxurious line of skincare line that’s all their own.
For the revamped development of Clear Start, the brand brought an ex-Neutrogena consultant to help identify the most important ingredients, find out the most common purchasing habits of teens, skin issues and where they get their skincare advice. The results? Mothers are the top skincare advisors and product purchaser for teens and oily skin and acne is the top concern when it comes to skin.
“In our studies we also saw that teens spend a minimum of 29 minutes in the bathroom on their skin, which is much more than the Baby Boomer category,” says Dermalogica’s director of global education, Annet King.
Dermalogica’s Clear Start line promises to employ acne-fighting ingredients such as salicylic acid and benzoyl peroxide but in lower percentages so as not to over aggravate the skin or cause flaking and dryness as in other acne products.
“We’ve also added a lot of botanicals and anti-inflammatory ingredients such as green tea, willow bark and echinacea to bring down the redness but also to help reduce sebum production.”
The Clear Start skincare line is available in Dermalogica stores and at dermalogica.com
—Glynnis Mapp, Stylesight Beauty Editor
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