Oct 04, 2017 | By Lourdes Linares
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The Unbranded Brand isn’t necessarily a ‘hot off the press’ fledgeling brand but we recently read a great Q+A on our new favorite blog Rawr Denim and it reminded us how great their ethos really is. and if you haven’t heard of them, then its certainly a denim name of interest- as the denim market is saturated with celebrity endorsed, hyped and ‘must-have’ lines, its refreshing to see someone out there doing the opposite and giving it to us plain!
Thats exactly what the guys from Naked and Famous felt when they set up The Unbranded Brand a couple of years back- the line intends to target a younger customer who really wants to get into raw selvedge denim but can’t afford the hefty price tag. Brandon Svarc of Naked and Famous says:
“Unbranded is 15oz raw selvedge denim for around $80 retail which is much more attainable for many folks. While Unbranded is made in China, the sewing quality is excellent, and this brand is growing quite quickly. It is a concept brand made to challenge any branded product, even Naked & Famous. With Unbranded, all you pay for is jeans. We don’t even have to make brand labels or buttons or stamp the leather patch!”
This label simply make premium products on a budget. Cut out all the details, ad campaigns and celebrities and wow- you get a pretty great price!
The website also has really great info on how to care for your selvedge denim, how good selvedge denim is woven and its history and all about rope-dyed indigo- its like a beginners lesson in becoming a fully-fledged denim geek!
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