Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
While raw denim fade contests may have become the norm among purist denim brands, Left Field NYC is taking a slightly different approach with their indigo dyed loop terry sweatpants.
Last month at Jacket Required, we were fortunate enough to catch up with the guys at Left Field NYC and check out their forthcoming F/W 14 collection. Among the stunning assortment was a particular highlight: a pair of indigo dyed sweatpants. Christian and Andrew were quick to point out the upcoming competition they would be running on the style; unlike traditional fade contests of breaking in tough raw denims, this contest treats denim dudes to a more comfortable challenge with their 180z terry loop sweat.
The contest is run in partnership with BlackBlue and SuperFuture, and will run all year, from March 1, 2014 to March 1, 2015. You can keep up to date on the progress of contestants and discussions on the Left Field Superfuture thread. As an incentive, Left Field will be offering a 20% discount on the sweatpants for competitors up until March 1, 2014. What’s more, the contest will feature prizes (much more generous rewards than normal, too) from Left Field and BlackBlue for the top three pairs. Entries will be judged on fades and consistent participation.
Left Field Prizes – First: $500; Second: $300; Third: $200
Black Blu Prizes – First: $500; Second: $300; Third: $200
Indigo yarn dyed 18 oz. loop terry, 100% ringspun cotton, indigo ribbed cuffs and hem (5% lycra to ensure shape), indigo jersey pocket linings, and crafted with pride in the USA. As the thread is yarn dyed the indigo is a much deeper and richer shade of indigo than garment dye knits. The style is fashioned after Champion sweats from the ’50s, and are made with the grain of the fabric running horizontally instead of vertically, which helps to prevent stretching and shrinking.
The contest is very simple. To enter all you have to do is have an active SuperFuture account and buy a pair of these sweats online. Start off by posting an initial fit picture, then wear your jeans hard and beat them up for one year! As your sweats fade, you’ll want to keep a track of the wear patterns, distressing, stains and whatever else they endure along the way (minimum of two) on the Left Field Superfuture thread, and then a final submission shot. The Left Field guys have advised that participation will be factored into who wins the prizes as well, so you’ll want to make sure you get some regular updates. Finally, on March 1, 2015 they will choose from all the entries and announce the winners!
They’ll be putting together a page with introductions of everyone involved so don’t forget to include your details below before Monday:
1. Superfuture username
2. Real first name
3. Where do you live?
4. A sentence about yourself if you’d like.
We already have our pair here in the office and are excited to get them on and start breaking them in. So if your interested in getting involved contact email@example.com or firstname.lastname@example.org for discount code and more information. Good luck!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.