BABY TALK | Let’s Pretend Playwear

Now little ones can pretend it’s Halloween every day (and night too) with Fun Wear transitioning into cozy costume sleepwear.  From fire-breathing dragons to firefighters, brands like Chasing Fireflies, Adri, Petit Tresor and Coq en Pate offer a treasure chest of dress-up options that are wearable both night and day. Below, Coq en Pate tiger costume complete with a recycled cardboard mask; superhero romper by Adri; and cowboy sleepwear set by Gap Kids.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin


Request a demo and see WGSN for yourself.

Related Stories

Girls' hair accessories: Florals for spring? Yes, actually

BABY TALK | Quirky Crawlers

Peanuts for sale? The popular franchise is looking for a new home

Why Snoopy and the other Peanuts characters are up for sale