B & W Floralia by Studio Job for Viktor & Rolf F/W 13 Catwalk

Following the collaboration between Rem Koolhaas’ architecture firm OMA and Prada for its F/W 13 menswear collection, Studio Job took its turn to partner with Viktor & Rolf for the womenswear show last week in Paris.

In the past few years, runway design has become more and more determined by the impact and visual memory of fashion shows, entailing the involvement of big architecture and design protagonists.

This time, we see world-renowned experimental fashion duo, Viktor & Rolf, partner up with equally experimental design couple, Studio Job.

A profusion of giant black and white sunflowers, repeated in kaleidoscopic patterns, acts as a beautiful backdrop for a likewise black and white collection, while the floors consisted of printed, stylized monochrome parquet tiles. According to Job Smeets, their briefing was, “Something with flowers accompanied with the : – ) sign” and the concept came quickly, inspired by William Morris’ traditional textile designs.

This is not the first time the two Belgian duos have brought their talents together: already in 2009 and 2010, Studio Job designed striking runways for Viktor & Rolf, and even earlier they collaborated on jewelry and showroom furniture, going back to the mid ‘90s when “they were all living in Paris trying to keep their head above water” as Smeets says. Definitely a lot of water under the bridge since then, and only more beautiful concepts can be expected from this long-lasting creative partnership. – Gemma Riberti

All images courtesy of Peter Stigter.


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