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AW 17/18’s uptrending and downtrending items: Shaping the 2018 landscape

Using WGSN Instock data, we  look at trending items and discover  last season’s best and worst performing by investigating new-in volumes, out of stock levels and markdowns. Here are our 2018 strategies for success within this increasingly volatile market.

OUTERWEAR:

Move season-specific drops closer to season to benefit from full-price spend; drop fashion product early in season and classics later.

KNITWEAR:

Make sustainability your core value as consumers have become ever more vocal about their concerns regarding sustainable issues; making it imperative for retailers to invest in these beliefs.

trending

 

DRESSES:

Communicate the versatility of dresses through outfit building and editorials, as shoppers look for versatile wardrobe options.

TOPS:

Be strategic with trend-driven pieces, but be sure to build out an elevated basics offer.

TROUSERS:

Tailoring trends will support demand for the trousers in 2018, but be careful with drops as they won’t have mass appeal.

FOOTWEAR:

Sports shoes dominate the market, but are hitting saturation in terms of demand. Be conservative with new-ins.

trending

ACCESSORIES:

Statement earrings will continue to be accessories’ savior in 2018, but move away from tassels and into sculptural designs.

Subscribers can read the full report here to find out how to re-engage disillusioned customers and the best ways to approach discounting in 2018

 

NEED RETAIL DATA? Knowing when to back a trend, colour, category or item and knowing when to back off is crucial – you can’t afford to get it wrong. Know exactly what’s trending in retail across every category with WGSN Instock. Find out more here.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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