A/W 16/17 packaging forecast at the Luxury Packaging Summit
By Laurence Pasquier

I had the chance to give a talk on behalf of Homebuildlife at the first ever edition of the Luxury Packaging Summit this morning, focusing …

Feb 18, 2015
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I had the chance to give a talk on behalf of Homebuildlife at the first ever edition of the Luxury Packaging Summit this morning, focusing on packaging trends for autumn/Winter 2016/17. Attendees were delighted to hear how our four macro trends Artisan, ReMaster, Elemental and OffBeat will translate to their specific industry. Especially as these are not even live on the site yet, so this was a real sneak peak!

The feedback was very positive with comments such as “it was so inspirational and fresh and visual!” and “sometimes when you look at trends’ presentations you feel they’re going in all directions and everything is possible. But yours made it look very focused like “this is the way to go”. A real heart warmer and a great validation for the fascinating job we do!

I was also inspired by other speakers including Christopher Costa from Victorinox who presented various sustainable packaging solutions; as well as Kim Gray, Head of Strategy at Heathrow Airport, describing how different the approach to travel retail is to your regular shopping session, and how customers do shop when in an airport…

– Laurence Pasquier

 


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