15 hours ago | By Marie Bourgat
Experience Lifestyle & Interiors on WGSN.
May 14, 2010
From re-imagined station wagons to an iPad owner’s manual and Solar Hydrogen refill Stations, innovative and eco-friendly trends are dominating the auto market. With summer rapidly approaching Ford, BMW, and Chevrolet are rolling out bright colors like Neon Yellow, Molten Orange, Grabber Blue, and Liquid Fuchsia. Porsche, Mercedes Benz and the all new Telsa S are all updating the old-school station wagon for 2011, creating a hybrid family oriented vehicle that does not sacrifice style for function
While Mercedes is focusing on bringing the American family back together, Hyundai has taken a different approach. The Equus is a new family full-size sedan that not only resembles a Maybach, it also boasts some impressive accessories. The car will come with an Apple iPad in lieu of a printed owners manual and function as a liaison between the owner and the dealer.
On the eco front, Honda has been working on the Next Generation Solar Hydrogen Station. Honda first created a similar Hydrogen Station that was designed for your garage. Now the Hydrogen Station will enable users to refill their vehicle overnight without the requirement of hydrogen storage, which would lower CO2 emissions by using less expensive off-peak electrical power. During the day, the Solar Hydrogen Station can export renewable electricity to the grid, providing a cost benefit to the customer, while remaining energy neutral.
Car collaborations are also taking a cue from sneaker culture by tapping in to tastemakers and modern artists. A continuation of the customization trend, BMW recently announced that internationally acclaimed artist Jeff Koons has been chosen to create the 35th anniversary BMW Art Car. Similarly, Pharrell Williams has been spotted on the streets of Los Angeles driving around in a Porsche 550 Spyder with custom graphics created by the artist KAWS.
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