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58 posts  |  Last entry Aug 04, 2021

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The pandemic pet boom: giving brands paws for thought

Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent …

Naturally Brilliant Colour at Kew Gardens

Ever wanted to replicate the dazzling iridescent of a butterfly’s wing or a hummingbird’s coat? It has never been possible to recreate this wide …

Beauty brands prepare to step into the metaverse

Gen Z views gaming like any other form of entertainment alongside music/film/social media. They focus on building alternative realities they can share on social …

The captivating power of nostalgia

Nostalgia is fast rising as a prime marketing strategy as it offers a comforting influence throughout the pandemic that is only fuelled by social …

Join Silke Lambers on her virtual tour of Berlin

As summer approaches and the infection rate drops, the city is emerging from the Covid-19 crisis armed with positive energy and creative solutions. Upcoming …

TikTok’s influence on interior design

Social trends move at lightning speed, forcing brands to pay attention and adapt or miss out on a sales and community-building opportunity. TikTok is …

Orchid Flower by Coloro

Join our webinar refresher on the Key Colors for S/S 22

With the S/S 22 menswear catwalks wrapped up and womenswear S/S shows pending, now is the perfect time to reacquaint ourselves with the forecasted …

Inside Nanushka’s Mayfair store

Defining the new luxury with Nanushka

Sustainability strategies have shifted from optional to imperative for brands and retailers and at WGSN we’ve been tracking how the global luxury industry in …

Oaxaca shop

Looking for travel inspiration? Enjoy our virtual trip to Oaxaca

Daniel Brena highlights the most exciting concepts in this growing creative hub. The Mexican city of Oaxaca has always been known for its indigenous …

WGSN and Copenhagen Fashion Week announce partnership focused on sustainability

WGSN and Copenhagen Fashion Week announce a strategic partnership aimed at providing creatives with the information needed to drive sustainability in the fashion industry.  …

Sustainability branding in a sceptical age

In light of the swift actions governments around the world took in response to the pandemic, consumers are now expecting a similar level of …

Be inspired by our Virtual Culture Guide Summer 2021

With art, design and the virtual world becoming more intertwined than ever, delve into our curated list of inspiring exhibitions coming up globally, to …