The pandemic pet boom: giving brands paws for thought
Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent …
Aug 04, 2021
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Naturally Brilliant Colour at Kew Gardens
Ever wanted to replicate the dazzling iridescent of a butterfly’s wing or a hummingbird’s coat? It has never been possible to recreate this wide …
Aug 01, 2021
Beauty brands prepare to step into the metaverse
Gen Z views gaming like any other form of entertainment alongside music/film/social media. They focus on building alternative realities they can share on social …
Jul 30, 2021
The captivating power of nostalgia
Nostalgia is fast rising as a prime marketing strategy as it offers a comforting influence throughout the pandemic that is only fuelled by social …
Jul 28, 2021
Join Silke Lambers on her virtual tour of Berlin
As summer approaches and the infection rate drops, the city is emerging from the Covid-19 crisis armed with positive energy and creative solutions. Upcoming …
Jul 25, 2021
TikTok’s influence on interior design
Social trends move at lightning speed, forcing brands to pay attention and adapt or miss out on a sales and community-building opportunity. TikTok is …
Jul 23, 2021
Join our webinar refresher on the Key Colors for S/S 22
With the S/S 22 menswear catwalks wrapped up and womenswear S/S shows pending, now is the perfect time to reacquaint ourselves with the forecasted …
Jul 21, 2021
Defining the new luxury with Nanushka
Sustainability strategies have shifted from optional to imperative for brands and retailers and at WGSN we’ve been tracking how the global luxury industry in …
Jul 19, 2021
Looking for travel inspiration? Enjoy our virtual trip to Oaxaca
Daniel Brena highlights the most exciting concepts in this growing creative hub. The Mexican city of Oaxaca has always been known for its indigenous …
Jul 11, 2021
WGSN and Copenhagen Fashion Week announce partnership focused on sustainability
WGSN and Copenhagen Fashion Week announce a strategic partnership aimed at providing creatives with the information needed to drive sustainability in the fashion industry. …
Jul 08, 2021
Sustainability branding in a sceptical age
In light of the swift actions governments around the world took in response to the pandemic, consumers are now expecting a similar level of …
Jul 07, 2021
Be inspired by our Virtual Culture Guide Summer 2021
With art, design and the virtual world becoming more intertwined than ever, delve into our curated list of inspiring exhibitions coming up globally, to …
Jul 04, 2021