The Rise of Oat Milk
WGSN predicted the mainstreaming of plant-based and reducetarian lifestyles for many years and spotted oat milk in 2017. Since then, creamy oat milk has …
Sep 14, 2020
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Meet the Food & Drink team: Arthur Bovino
The Mindful Hedonists are making their way through 2020, unapologetically embracing food as a source of pleasure and comfort. We can all relate to …
Jul 16, 2020
TikTok Takes the Catwalk for A/W 20
The A/W 20 season saw TikTok emerge as a potential tool for designers to cut through the noise and tap a young fanbase who …
Mar 10, 2020
The Rise of Shorts
Shorts have been slowly rising for the past three years across the S/S catwalks, going from a 2.8% share in S/S 17 to 4.4% …
Feb 20, 2020
Beauty Directions for 2020
As we move into the new decade, consumer needs are changing, leaning toward natural products and brands who can offer eco credentials and give …
Jan 22, 2020
20 Trends for the 2020s
As we leave the decade that brought us Netflix, Millennial pink, Whatsapp, #ad and meme culture, we truly see just how much can change …
Jan 20, 2020
Six NYFW shows that brought the catwalk to the public
Alexandria Best reports from New York Fashion Week, where designers included the public in their shows in new ways, marking a departure from the …
Sep 13, 2019
Three inspiring eco collections from the bioFASHIONtech Summit
Textiles dyed with food waste; clothes that sprout plants; and workshops to teach consumers how to become makers. Yimin Deng reports from the TILL: …
Jul 18, 2019
WGSN Beauty: The hero-moment colours coming from your screen to your beauty regime
As our real-time and screen time worlds merge – with many of us spending as much time in digital communication as in human to …
Apr 28, 2019
At Cosmoprof, Gen Z are the answer to sustainable beauty
Last week at Cosmoprof Worldwide Bologna, our Global Beauty Director, Jenni Middleton brought together some of the world’s pioneering beauty brands to discuss the unique challenges Gen Z brings to brands.
Mar 22, 2019
A.I. Aqua: WGSN X Coloro Color of 2021
As we journey towards 2021, technology will not just be about what it can do, but what we can do with it.
Mar 14, 2019
Here come the robots: From Oxford University debates, to homework help
Robots. They might not be gearing up for world domination, but two recent developments in robotics are resulting in this tech becoming more useful and impactful on everyday life.
Feb 27, 2019