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2 posts  |  Last entry Dec 06, 2018

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Living Coral is the 2019 Pantone Colour of the Year – as forecasted by WGSN

Pantone’s Colour of the Year for 2019 has been unveiled as Living Coral – a colour that WGSN picked up on in our S/S 19 trend, Common Ground.

Trustenomics: Brands as community

Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.

‘Oh Hey Girl’ founders on community-building, and designing for the ‘gram

In two short years, 'Oh Hey Girl' has blossomed from a Depop page into a womenswear brand in its own right, with 220k Insta-fans to suit. WGSN caught up with founders Jade and Symone to talk increasing demand for speed-to-market, and relationship-building with their customer.

The Renaissance Up North: Toronto 

With a miniature 'art boom' on the horizon, Toronto continues to make its case as one of the most inconspicuous and diverse cities on the planet. Here are some things to place on your radar for your next venture up north.

WGSN X Mills Fabrica: Closing the loop

At the WGSN x The Mills Fabrica symposium, industry heavyweights gathered together to discuss all the ways they are contributing to the cause.

Meet HARTH, the new brand making subscription interiors cool

Adding personality to the home can be difficult as your individual tastes changes over time. Enter HARTH - a homeware subscription service. WGSN reports.

Fashion goes tech: Stella McCartney’s sustainable push

As we move into 2019, winning fashion brands will be those that prove to consumers that sustainable fashion doesn't have to mean a compromise on aesthetics. Stella McCartney speaks to WIRED UK on her part in the sustainable movement.

Colour of the month: Hyper Pink

As the winter nights draw in - high-impact brights can really pack a punch this A/W 18/19. Leading the way is Hyper pink, just in time for Christmas party season. WGSN reports.

Denham: Balancing data with creativity

Built on the mantra to worship tradition and destroy convention, Denham has become a global denim (and lifestyle) brand that celebrates jeans as a …

Crack the buying code: Is pink the new black?

From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.

OAO Works: Lessons in curated glassware

Tapping into consumer interest in customisation, OAO Works' new glassware plays off the power of colour and light. WGSN's Bonnie Pierre-Davis reports

Superbalist: The rising star of South African online retail

WGSN caught up with head of brand at Superbalist to find out how South Africa’s coolest online retailer is overcoming barriers to entry in the South African market, putting their customer first and creating communities.