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Sara McCorquodale

27 posts  |  Last entry Oct 29, 2015

12
donna karan, alexander wang, alber elbaz, raf simons

Why are fashion’s stars ditching big brands?

2015 will forever go down in history as the year fashion's big names quit. But why? WGSN's senior teams shares their thoughts

alber-elbaz

Alber Elbaz is leaving Lanvin

The news began to circulate just days after the designer gave a speech lamenting current expectations on the fashion industry. WGSN Senior Editor Sara McCorquodale reports

Christian Dior

Raf Simons confirms he is leaving Christian Dior

The move has been attributed to "personal reasons" and comes three years after he took on the role of Creative Director at the Parisian design house

Poncho 2015

How the poncho got its groove back – the data proving it’s in fashion

It's had a rough ride but this item is officially stylish - and WGSN INstock statistics prove there's huge consumer demand for it. WGSN Senior Editor Sara McCorquodale reports

Paris Fashion Week S/S 16: Who won at social media?

From the biggest influencer to the brands that got it really, really right on Instagram, this is how #PFW panned out on social

birchbox

Birchbox’s own beauty line will fly because it gets digital (and that’s everything)

The brand's makeup line launches in a saturated, highly competitive market - but its marketing strategy is so clever it can't fail. WGSN Senior Editor Sara McCorquodale reports

social media brands

Four ways to make your brand more shareable (AKA a social media success)

When it comes to being digitally brilliant, the shareability of your brand - from Instagram posts to window displays - is paramount. WGSN Senior Editor Sara McCorquodale reports

Alexa Chung British Vogue Youtube

When WGSN met Vogue for Alexa Chung’s ‘The Future of Fashion’ series

The It Girl wanted to investigate the role of a trend forecaster, so where did she come? Our London office of course! And this is what happened...

Katie Atkinson WGSN

WGSN Intimates and Swim Senior Editor joins UK Lingerie Awards judging panel

WGSN's Katie May Atkinson judged entries in 21 categories in her role for the 2015 event

Milan Fashion Week

Milan Fashion Week S/S 16: Who won at social media?

From the biggest influencer to the brands that got it really, really right on Instagram, this is how #MFW panned out on social

floral shirt blouses september 2015

It’s official: 1970s-style floral shirts have taken over retail

WGSN INstock data reveals where retail is hedging its bets this season - and helps us understand why its working. WGSN Senior Editor Sara McCorquodale reports

studying textiles

10 things you should know before studying textiles

By those who lived to tell the tale (and somehow managed to get the dye off their hands)