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Sandra Halliday

30 posts  |  Last entry Aug 25, 2018

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Digitally native global Gen Z lead surprisingly analogue lives

Gen Z is about to become the biggest generation on the planet, so knowing what makes these consumers tick is really important – and a new study shows that they might not be quite the people we thought they were.

Benetton goes naked for diversity and inclusivity-focused campaign

Benetton is back making waves with its marketing campaigns following the return of Oliviero Toscani to the fold last year. His latest piece of work for the Italian brand makes a point about inclusivity by the campaign for its autumn collection featuring naked models.

Wearable tech: From Hilfiger Xplore, to Fossil smartwatches

The wearables opportunity is much wider than just watches, and a wider reach than fashion brands, too. Take a look at Hilfiger Xplore technology, and Fossil's latest smartwatch for BMW. WGSN reports.

Experiential retail: A first look at Hong Kong’s K11 Musea

Shopping malls and museums aren’t normally destinations that we think of as being complementary, but Asian developer New World Development is clearly thinking differently, and last week unveiled its K11 Musea project.

smart mirror

MasterCard smart mirror: A ‘virtual personal shopper’ set to take payments

MasterCard in the UK has unveiled a changing room that allows shoppers to pay for their items through a mirror. The company is promising 40% less time in the fitting room and speedier shopping “guaranteed”. WGSN Insider reports.

Macy's

With Macy’s buying retail disruptor Story, experiential retail is still key

As traditional retailers continue to seek new ways to engage with consumers and do so by interacting with disruptor businesses, Macy’s announced on Wednesday that it has acquired the New York City concept store Story. WGSN reports.

vegetarian

The meat-free consumer: Ethics, health and taste

Vegetarian diets are becoming increasingly appealing to consumers globally. Look at the stats around why people move to plant-based diets, the rise of meat free alternatives and a new flexitarian consumer.

Gen Z

Gen Z spending: Streetwear, athleisure and eating out

What do teens want to buy and where are they buying it? We look at insight from recent studies that reveal more about Gen Z's priorities as consumers with fast-growing purchasing power. WGSN reports.

Wearable tech? It’s not all about gadgets says company making miracle shirt

Wearable tech: Get a first look at the Lotushirt, the 'smart' shirt.

bioplastics

A move to bioplastics: Electrolux’s eco-friendly fridge

In an era where we’re acutely conscious of the damage widespread use of plastics is doing to the planet, Electrolux has just unveiled the world’s first bioplastic concept fridge.

Pinterest

Home Depot X Pinterest: Blending shopping with inspiration

The Home Depot and Pinterest have partnered to dramatically expand Pinterest’s visual discovery feature 'Shop the Look'. WGSN reports

Could ‘smart cars’ see around corners? It’s closer than you think…

A new development could see such cars able to see around corners.