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Sandra Halliday

36 posts  |  Last entry Nov 12, 2018

12

Male grooming and the ‘Love Island effect’

While the beard trend shows no sign of slowing down, it seems that male hair removal elsewhere is on the rise. Is the 'Love Island effect' responsible?

Ethics and values: On selling to Gen Z

There was a time when buying products was about little more than, well… buying products. But today, it seems that it’s all wrapped up with consumers’ political and social outlooks as well.

Asos moves early to launch voice shopping with Google as market is poised for growth

Asos has just become one of the earliest fashion retailers to launch voice with Google, so its customers can now browse the latest products across its top categories using just their voice. 

Social sharing: Dior triumphs in Fashion Month media value

Fashion Month is officially over and, as always, some collections provide more of a talking point than others. According to agency InfluencerDB, Dior was the biggest winner of S/S 19.

“Enjoy the ride” – Gucci boss reassures staff over slower growth

The Gucci Effect shows signs of slowing – but CEO Marco Bizzarri tells staff not to panic, and to enjoy the ride.

Zegna’s XXX launch takes in experiential event and WeChat link-up

Luxury Italian menswear brand Ermenegildo Zegna unveiled a WeChat Interactive Partnership late last week, to celebrate the launch of its latest XXX collection, its more urban, relaxed offer.

Digitally native global Gen Z lead surprisingly analogue lives

Gen Z is about to become the biggest generation on the planet, so knowing what makes these consumers tick is really important – and a new study shows that they might not be quite the people we thought they were.

Benetton goes naked for diversity and inclusivity-focused campaign

Benetton is back making waves with its marketing campaigns following the return of Oliviero Toscani to the fold last year. His latest piece of work for the Italian brand makes a point about inclusivity by the campaign for its autumn collection featuring naked models.

Wearable tech: From Hilfiger Xplore, to Fossil smartwatches

The wearables opportunity is much wider than just watches, and a wider reach than fashion brands, too. Take a look at Hilfiger Xplore technology, and Fossil's latest smartwatch for BMW. WGSN reports.

Experiential retail: A first look at Hong Kong’s K11 Musea

Shopping malls and museums aren’t normally destinations that we think of as being complementary, but Asian developer New World Development is clearly thinking differently, and last week unveiled its K11 Musea project.

smart mirror

MasterCard smart mirror: A ‘virtual personal shopper’ set to take payments

MasterCard in the UK has unveiled a changing room that allows shoppers to pay for their items through a mirror. The company is promising 40% less time in the fitting room and speedier shopping “guaranteed”. WGSN Insider reports.

Macy's

With Macy’s buying retail disruptor Story, experiential retail is still key

As traditional retailers continue to seek new ways to engage with consumers and do so by interacting with disruptor businesses, Macy’s announced on Wednesday that it has acquired the New York City concept store Story. WGSN reports.