Samuel Trotman

Senior Editor, Denim

75 posts  |  Last entry Jul 31, 2018


FEEL: The denim label getting sustainable with just one pair of jeans.

When Stevie Dance set about starting her new denim label FEEL, there was one factor at the top of her agenda; to create a pair of jeans that not only made you look good but also did good for the planet.

Kevin Denim: The new jeans that do more than make you look great

Meet the founder of Kevin Denim, a new jeans brand that does good whilst helping you look good. WGSN's senior denim editor Sam Trotman reports.

Greasers, Punk, Grunge: Your A–Z Guide of subcultures that have defined denim

More than just 'clothes', blue jeans have been central to virtually every youth subculture over the last 80 years. WGSN speaks to the authors of COOL: Style, Sound, and Subversion on denim style and subcultures.

I AND ME – the British denim label bypassing traditional trends & catwalk seasons

WGSN catches up with East London label I AND ME to discuss seasonless design and bypassing traditional trends.

The Hungarian denim designer to know this summer

With its minimal aesthetic and approachable price point, made-in-Budapest label, Nanushka is the new insta star favourite denim label for S/S 18. Get to know the designer and the brand in this exclusive WGSN interview

The top 3 denim items you need this Festival Season

WGSN's denim team gives you a run down on the essential denim items you need for 2018 festival season

Jason Denham on the story behind DENHAM and its 10 Year Celebrations

WGSN gives you an exclusive look at the new 'Decade of Denham' book with an interview with Jason Denham, founder and owner of Denham.

Tom Wood and Kelly Harrington collaborate to create a ‘denim fantasy wardrobe’

Norwegian lifestyle label Tom Wood teams up with denim addict Kelly Harrington for a denim fantasy collection.

A major collection of archive Helmut Lang is being exhibited at PFW

ENDYMA is exhibiting an edit of the minimalist designer’s most iconic looks

Levi’s promotes inclusivity in its new campaign ‘Circles’

Levi’s champion inclusivity in a new campaign, aiming to show how different people are connected through music, dance and optimism.

Cords & Co key items

Meet the brand that is revamping the world’s most unsexy fabric

Swedish label The Cords & Co wants to change the way you think about corduroy, by sparking a corduroy revolution for A/W 17. WGSN reports

denim influencer Tiffany Hsu of MYTHERESA.COM

Tiffany Hsu of MYTHERESA.COM on why she can’t leave home without her denim

Our exclusive interview with MYTHERESA buyer Tiffany Hsu on denim style and her hot denim brands to expect for A/W 17-18