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Rachel Arthur

Rachel Arthur is WGSN's senior editor of market intelligence in the US, as well as head of the site's digital media and marketing coverage worldwide. In this role, she oversees reporting on the industry from a communications, brand strategy and technology standpoint. She also oversees WGSN’s comprehensive ad campaigns analysis. Rachel has broad market knowledge having contributed to WGSN’s News, Business, Think Tank, Pop Culture, Celebrity and Beauty directories in the past. She also leads WGSN's social media content strategy and hosts the company’s monthly Google Hangout series with industry leaders. Her work can further be seen in The Daily Telegraph, Mashable and The Business of Fashion.

47 posts  |  Last entry Jul 24, 2015

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The day fashion’s finest got a Minions makeover

The film has provided unlikely inspiration for Vogue, Selfridges and Primark. It was only a matter of time before Anna Wintour got Minion-ed, says WGSN Senior Editor of Digital Rachel Arthur...

Social media suggests Amazon Prime Day underwhelms in the UK

If early indications on social media are anything to go by, Amazon Prime Day has let consumers down.

Cannes Lions 2015 – a recap of the top trends and big ideas

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for another year. Whether you were stuck at home or just spent too much time on the beach instead, here’s a round-up of the trends to know about from the Palais for 2015.

#CannesLions day six: Serial addiction, data with F1 and childlike innovation

The final day of the Cannes Lions International Festival of Creativity for the WGSN team was a combination of storytelling, data and playful creativity, with a handful of final speakers in the main auditorium and an exploration of new technologies and big ideas in the Lions Innovation sessions.

#CannesLions day five: James Murdoch, narrative work, and Monica Lewinsky on campaigning for change

The fifth day of the Cannes Lions International Festival of Creativity kick started with the 25th anniversary of the Saatchi & Saatchi New Directors’ Showcase, and a wealth of creative inspiration for the industry. For those still resisting the temptation of the sunshine, the agenda in the Palais otherwise was headlined by James Murdoch, Monica Lewinsky, and Jeff Goodby and Rich Silverstein from Goodby Silverstein & Partners.

Virtual reality for retail gets airtime at #CannesLions

Sapient Nitro is using the Cannes Lions International Festival of Creativity as an opportunity to debut its new VR experience designed specifically for shopping. Created as a retail prototype, it’s an immersive piece of content that takes the user on a virtual journey to The Apartment by The Line store, in New York’s Soho.

#CannesLions day four: Project Everyone, Unilever’s Keith Weed and retaining creativity

Today might have been dominated by a certain Kim Kardashian West taking to the forum stage at the Cannes Lions International Festival of Creativity to talk about her highly successful gaming app, but in the main room there were other big speakers to hear largely discussing the idea of “social good”. Richard Curtis, Sir John Hegarty, Keith Weed and Kenneth Branagh were particular highlights.

#CannesLions day three: Pharrell Williams, Jamie Oliver and artificial intelligence with Sir Tim Berners-Lee

Big name speakers shared their thoughts on creativity and branding on day three of the Cannes Lions International Festival of Creativity, while a focus on new technologies arrived with the inventor of the World Wide Web. Here are some of the highlights.

Moving beyond the dry: data and creativity as the hot #CannesLions topic

It’s not surprising to hear words like big data and analytics being banded about on the Cannes Lions stage. In fact, the schedule throughout this week seems to have more references to data than it does to anything else.

#CannesLions day two: Snapchat, Marilyn Manson, data and more

The second day of the Cannes Lions International Festival of Creativity brought with it numerous content highlights including thoughts on branding from none other than Marilyn Manson, as well as insight into the possibilities artificial intelligence and creativity combined might provide. Here are some of the best bits.

#CannesLions day one: zombies, Tinder, China and more

The Cannes Lions International Festival of Creativity kicked off in the South of France today with a wealth of content spanning storytelling and new platforms for distribution through to generating fresh ideas. Here’s a highlight of some of the best bits.

Hey marketers, you should be creating content for Tinder

Forget just thinking about your content distribution strategy for Facebook, Twitter, Instagram and Pinterest, the next big platform brands should be thinking about is Tinder.