Rachel Arthur is WGSN's senior editor of market intelligence in the US, as well as head of the site's digital media and marketing coverage worldwide. In this role, she oversees reporting on the industry from a communications, brand strategy and technology standpoint. She also oversees WGSN’s comprehensive ad campaigns analysis. Rachel has broad market knowledge having contributed to WGSN’s News, Business, Think Tank, Pop Culture, Celebrity and Beauty directories in the past. She also leads WGSN's social media content strategy and hosts the company’s monthly Google Hangout series with industry leaders. Her work can further be seen in The Daily Telegraph, Mashable and The Business of Fashion.