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Jane Boddy

7 posts  |  Last entry Jun 28, 2018

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Colour of the month: Electric Lilac

WGSN predicted Electric Lilac as a trend for this season back in 2016. This month, our predictions were confirmed. Take a look at how this tone has become the colour of the month. WGSN reports.

Neo Mint – The S/S 2020 colour

For years we’ve been imagining life in 2020, and now the worlds of technology and science are turning these dreams into reality. WGSN predicts Neo-Mint as the colour that will define the season.

The colour red on the catwalk

Why red is radiating as an essential colour for A/W 17/18

The colour red has evolved since it was first highlighted by our colour team back in 2014, and it's set to dominate for autumn/winter 17/18.

Artist Rozbeh Asmani is exploring the concept of colour trademarking

WGSN's Jane Boddy catches up with artist Rozbeh Asmani to talk about colour trademarks and what they mean for the creative process.

Colour Intelligence: The history of colour, going beyond the surface

There’s more to colour than what you see on the surface. WGSN's Jane Boddy explores why it's important to know the origin story of each colour.

What Does The Colour Pink Mean Now?

From gender stereotypes to Millennial Pink, our WGSN Colour Director Jane Monnington Boddy explores the pink colour meaning right now.

Colour forecasting process

The importance of history in the colour forecasting process

Ever wondered how colour forecasts are crafted and created? WGSN Colour Director Jane Monnington Boddy explains.