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Greer Hughes

3 posts  |  Last entry Nov 09, 2017

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What should brands do when consumers don’t fit into boxes anymore?

The process of understanding and defining consumers is changing: people don’t fit neatly into demographic boxes any more.

The Evolution of Wellness: Things are Getting Real

The wellness movement has evolved from a picture perfect industry to a more fun, inclusive approach. WGSN's Greer Hughes reports on this shift.

The Luxury Conundrum: Addressing Exclusivity in the Age of Inclusivity

The perception of luxury has changed and there’s no going back. How can luxury brands navigate this new consumer mindset? WGSN reports