Emma Griffin

12 posts  |  Last entry Jun 26, 2018


Inclusivity: Its rising importance in the US fitness market

Plus size shoppers in the US now have more choice than ever when it comes to clothing. Boosted by the rise of plus size influencers such as Ashley Graham and Tess Holliday, retailers have needed to respond to these growing demands.

Fitness & activewear: How to avoid sinking in a saturated market

Ahead of next week’s Big Issues: Activewear report for our subscribers, we identify three strategies that retailers need to be reacting to in the next six months in order to capitalise in this fiercely competitive industry.


2018 mid-market strategies: How to ride the competitive wave

With Next’s latest financial results released this week, we look at ways in which the retailer is adjusting to the competitive mid-market space. WGSN Instock reports.

N Brown: From catalogue to convenience – building an online empire

With its triumphant conversion from a catalogue to a digital retailer, the N Brown group provides a blueprint for success in a struggling mid-market, …

Menswear: Winning strategies for 2018

Growth in the menswear market is outstripping womenswear. Here’s our how-to guide to win at men's retail in 2018

Sustainability 2018: Adapting to a new ecosystem

As sustainability continues to play a key role on the UK high street, retail must go further than simply offering sustainable collections - new ethical ecosystems must be developed. Here's our four strategies for success.


A/W 17/18’s Uptrending and downtrending items: Conquering the US market

Using WGSN Instock data, we uncover the uptrending and downtrending products of A/W 17/18, using new-in volumes, out of stocks and markdowns. Here are our strategies for success in the ever-changing US market.

AW 17/18’s uptrending and downtrending items: Shaping the 2018 landscape

Using WGSN Instock data, we discover the best and worst performing items of last season by investigating new-in volumes, out of stock levels and markdowns.

Valentine’s Day: How to compete in an experience-driven economy

Love is in the air as Valentine’s Day is on the approach-  but WGSN Instock data proves little movement within the market. WGSN's Emma Griffin reports


Convenience and e-commerce: The future of maternity

Data from Instock, WGSN’s retail analytics platform, shows an 11.5% increase in new-in maternity wear year-on-year in the UK. Here are the key takeaways.

Halloween 2017: How high-street retailers are catering to consumers

WGSN's Instock team explores the key players on the UK high-street that are bringing Halloween 2017 visions to life through fashion retail.

H&M swimwear trends- the one piece swimming costume

Swimwear trends: This is what you’ll be rocking on the beach according to retail data

As temperatures rise and holiday season approaches, retailers’ marketing and merchandising efforts focus on encouraging swimwear spend. WGSN's Emma Griffin reports