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Catarina Lambranho

31 posts  |  Last entry Jun 20, 2018

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Cannes Lions 2018: Hackvertising (and why you should consider it)

Buzzword or the next big thing in advertising? This year at Cannes Lions, Burger King took to the stage to celebrate the success of hackvertising. The company's CMO walked the audience through five steps to successfully own this space.

Cannes Lions 2018: Where to watch WGSN Trendtalks

Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives.

WGSN trends: The culture of snacking

Snacking culture is evolving globally. Get a preview of the snacking trends to know and download our complimentary Gen Z Snacking Trends report.

MoMA

VIDEO: #ItemsMoMA: Beyond the exhibit

VIDEO: As 'Items: Is Fashion Modern?', the WGSN-supported exhibition at the MoMA concludes today, we take a look beyond the exhibit

New York exhibition

#ItemsMoMA: The Future of the Little Black Dress

If there ever was a go-to dress that literally fits every occasion, flatters every figure and makes every woman feel effortlessly elegant, it would be the little black dress. It is the blank canvas of fashion that showcases exactly what a woman wants to feature most: her personality.

2019 trends: The Rise of the Vegetarian Meat

We’ve been tracking the rise of flexitarian lifestyles for some time, with vegetarian-inspired lifestyles - rather than strict doctrines - moving to the mainstream, as consumers cut down meat in favour of more sustainable wellness-oriented, plant-based diets.

#ItemsMoMA: The Future of the Pencil Skirt

Currently on view at MoMA, the Pencil Skirt is included in Items: Is Fashion Modern? as one of the 111 fashion items that have had a strong impact on the world.

The Indulgence Factor: how to successfully market healthy food

It is no longer enough to market healthy food as healthy – consumers are increasingly seeking indulgence. How is this a great opportunity for advertisers?

#ItemsMoMA: The Future of the Graphic T-Shirt

From the unofficial uniform of factory and mechanic workers to rock bands merchandise and Fashion Week outfits, how did the Graphic t-shirt became such a style icon?

How do consumers feel about the Top 10 UK retailers right now?

Through daily surveys to a total of 120,000 consumers annually, WGSN Barometer measures the performance of 250 leading womenswear retail brands in the UK.

Echo: Meet the comforting device for people with Alzheimer’s disease

Echo is a product service system design that consists a physical device and digital application to comfort people with Alzheimer's disease.

How do consumers feel about the Top 10 US retailers right now?

Through daily surveys to a total of 120,000 consumers annually, WGSN Barometer measures the performance of 250 leading womenswear retail brands in the US.