Cassandra Gagnon

5 posts  |  Last entry Jun 19, 2018


SROI: Strategies for success in the digital age

In the age of Instagram, Twitter, and Internet virality, SROI has only grown in importance – and become increasingly hard to achieve. Here's how to measure the success of SROI campaigns.


Marketing best practices: How to be relatable

Unless your marketing, copywriting, and advertising departments are all somehow made up of your target consumer, matching their tone of voice is always going to be challenging. WGSN explores how to be relatable.

Gen Z perspective: Instagrammable design strategy

In a digital age where trending items can be circulated rapidly, it can be difficult for the “it” item to still exist. Here, WGSN looks at three fronts of major branding efforts, and how the harmony of all three together can create great success for your brand or client.


Global Youth: The supporters and faces of the micro-influencer

The numbers are in. People love micro-influencers. They're perceived as trustworthy, and offer a more personal connection than their mega-influencer counterparts. What's more, they're a great way to bring your brand to Gen Z. Here's why.


Marketing strategy buzzwords: Sustainability

Once defined by PETA and FEED bags in the early 2000's, sustainability has become as capitalized a marketing tool as feminism. As some brands show how to do it right, and others miss the mark, we look at how to expand your brand/client’s own efforts.