With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money …
May 23, 2019
In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable …
Apr 18, 2019
In a digital age where trending items can be circulated rapidly, it can be difficult for the “it” item to still exist. Here, WGSN looks at three fronts of major branding efforts, and how the harmony of all three together can create great success for your brand or client.
May 31, 2018
The numbers are in. People love micro-influencers. They're perceived as trustworthy, and offer a more personal connection than their mega-influencer counterparts. What's more, they're a great way to bring your brand to Gen Z. Here's why.
May 24, 2018
Once defined by PETA and FEED bags in the early 2000's, sustainability has become as capitalized a marketing tool as feminism. As some brands show how to do it right, and others miss the mark, we look at how to expand your brand/client’s own efforts.
May 17, 2018