Cassandra Napoli

12 posts  |  Last entry Jun 30, 2017


How DFS group, the luxury travel retailer, balances history and modernity

The LVMH-owned DFS group introduced a ‘GLOCAL’ approach to luxury commerce and it proved to be hugely successful. WGSN's Cassandra Napoli reports

Ted Baker social conversations

The Ted Baker retail way: 360° shoppable sitcoms and social conversations

For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.

SXSW: Bridging the gap between youth, food and social media

Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.

SXSW: Tinder aims for an all-inclusive future

Tinder gender inclusivity was a key topic at SXSW this year. Kicking off his session, founder Sean Rad revealed how the dating app celebrates inclusivity.

Marcel Floruss of One Dapper Street

Blogger Marcel Floruss on luxury brands and their relationship with digital influencers

The blogger opens up about walking for Dolce and Gabbana, the future of runway shows and the increasing relevance of social influencers in the luxury market. WGSN’s Cassandra Napoli reports.

WGSN Salon Series: Are Brands the New Revolutionaries?

For the latest installment to our series, we tasked industry leaders in the ad world with sharing their thoughts on whether brands have a responsibility to take a political stance. WGSN’s Cassandra Napoli reports.

Americana Manhasset: A Hidden New York Retail Gem

How this storied shopping centre adds a dose of big city allure to an otherwise sleepy suburban community. Cassandra Napoli reports.

The New App that Pays You to Shop

How the former marketing director at eBay created an app that is a shoo-in for cash strapped millennial customers. WGSN’s Cassandra Napoli reports.

How Area built their New York fashion label from scratch

Area: the design studio producing tech-infused garments that are as interesting as the designers behind them. WGSN’s Cassandra Napoli reports.

fashion instagram account to follow

Fashion Instant is the new must-follow fashion Instagram account

One former stylist has taken to Instagram to launch a curated photo journal featuring NY-based industry insiders, with exciting results. WGSN's Cassandra Napoli reports.

Ted Baker introduces shoppable video with director Guy Ritchie

The cinematic style film is just one part of their interactive marketing strategy. WGSN's Cassandra Napoli reports.

New York’s Museum of Ice Cream: 5 of the sweetest features

Craving something sweet this August? A New York pop-up museum dedicated entirely to ice cream is the ultimate summer-time treat. WGSN Digital Media & Marketing Assistant Editor Cassandra Napoli reports.