Introducing The Compressionalists. A time-pressured, decision-averse cohort, who want you to make life easier for them.
Aug 19, 2019
At WGSN we’ve identified an emerging consumer tribe called the Kindness Keepers who, driven by the casualisation of hate culture, income inequality and narrowing intellectual viewpoints, are fighting back with empathy, local action – and their wallets.
Jul 02, 2019
I grew up in Stroud, a sleepy little town in Gloucestershire, UK. I might have lived in London for more than half my life, but Stroud is still home. Up until a few weeks back, its biggest claim to fame was the fact that once a year lots of people throw themselves down a near-vertical hill to chase a large cheese.
Jun 14, 2019
Which are the shopping trips you remember? The day you found your dream wedding dress, perhaps, or your dream wedding suit? The trip to pick out an outfit for your first day in a new job? Buying your kid’s first pair of school shoes?
Jun 07, 2019