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Athena Chen

2 posts  |  Last entry Sep 20, 2019

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How to avoid brand blunders in China

International brands in China run a real risk of cultural missteps, and the ramifications can be severe. Athena Chen, WGSN’s Senior Editor for Asia …

Hong Kong protests: business is not as usual

The city-wide unrest has hit retailers and tourist-dependent businesses hard, as mass rallies and clashes between police have taken place in the city’s main retail and tourism areas on weekends.